Long famous for its revolutionary ‘coffee-chocolate’ Pinotage, Diemersfontein wine estate outside Wellington is proving it’s a no one-trick-pony when it comes to this iconic South African cultivar, with the release of a third Pinotage in the range, The Prodigy.
While the complex Carpe Diem Pinotage Reserve is a bottle best kept for special occasions, and the much-loved coffee and chocolate notes of the Original Diemersfontein Pinotage make it a wine worth savouring, “the lighter fruit-driven style of The Prodigy perfectly ticks the box for everyday enjoyment,” says Francois Roode, cellarmaster and winemaker at Diemersfontein.
The Prodigy fits neatly into a reframing of the estate’s trio of Pinotage releases, now re-imagined as three talented performers, each with their own charms. There’s elegance in the Carpe Diem Pinotage Reserve, and the Original Diemersfontein Pinotage is touted as the ground-breaking rebel for her genre-busting charisma. So, it’s entirely fitting that this latest addition is dubbed The Prodigy.
“It’s the youngster starting out, leveraging on the reputation of the older sisters, but equally bringing her own talents to bear,” explains David Sonnenberg, whose family has owned the property for three generations. “We enjoy extraordinary loyalty from our customers, who have long enjoyed the Original Diemersfontein Pinotage and gone on to discover the Carpe Diem Pinotage Reserve. We are confident that those same wine-lovers will enjoy and appreciate our latest addition just as much.”
The musical reference of Diemersfontein’s Pinotage releases also ties in with the charitable works of the estate’s Excellence Out of Africa Trust. Founded in 2010 with a focus on classical music and opera, the Trust has provided financial and logistical support to launch the careers of a number of gifted young artists, who are making stellar international careers. Diemersfontein has also supported the careers of a number of popular music groups through appearances at the enormously popular Pinotage on Tap festival held on the estate each year. Over the years the Trust has also hosted musical masterclass programs on the estate for young opera singers, and further supports youth education via scholarships to Wellington Preparatory School and College, a respected private school situated on the property, that was founded by David and Sue Sonnenberg, along with local parents.
The landmark release of the new Pinotage has further provided a unique opportunity to refresh the estate’s wine labels, which have changed little over the last 20 years. Across the portfolio the eye-catching Diemersfontein logo has been given greater prominence, with the estate’s portfolio of premium red wines enjoying the most striking evolution. The logo of burnished gold now stands proudly atop an elegant line drawing of the historic estate. Alongside a revamp of the labels the estate has also refreshed its online presence, with a new website improving wine-lovers’ ability to engage with the farm.